Project
Lumière
A skincare brand creating gentle formulas for sensitive and acne-prone skin.
A skincare brand creating gentle formulas for sensitive and acne-prone skin.
The Challenge
The brand was getting strong views and engagement, but conversions didn’t reflect that attention. People were interested. Just not confident enough to purchase.
Most content focused on aesthetics rather than education or proof. In skincare, trust drives decisions, and the messaging wasn’t building enough of it.
The brand was getting strong views and engagement, but conversions didn’t reflect that attention. People were interested. Just not confident enough to purchase.
Most content focused on aesthetics rather than education or proof. In skincare, trust drives decisions, and the messaging wasn’t building enough of it.
Our Approach
We moved from aesthetic-led content to trust-driven storytelling. Videos focused on education, skin concerns, and real testimonials rather than just product visuals.
By positioning the brand as knowledgeable and reassuring, the content built confidence — turning attention into purchase intent.
We moved from aesthetic-led content to trust-driven storytelling. Videos focused on education, skin concerns, and real testimonials rather than just product visuals.
By positioning the brand as knowledgeable and reassuring, the content built confidence — turning attention into purchase intent.
Results
29%
Higher Conversion
2.8x
Content Saves
47%
Repeat Purchases
