Project
FitFuel
A direct-to-consumer supplement brand focused on daily performance and recovery.
A direct-to-consumer supplement brand focused on daily performance and recovery.
The Challenge
They were running ads and producing content consistently, but performance wasn’t stable. Some creatives worked, then quickly stopped once spend increased.
The content looked similar to competitors and didn’t clearly communicate what made the brand different. There was effort and budget — but no structured system to scale results.
They were running ads and producing content consistently, but performance wasn’t stable. Some creatives worked, then quickly stopped once spend increased.
The content looked similar to competitors and didn’t clearly communicate what made the brand different. There was effort and budget — but no structured system to scale results.
Our Approach
We clarified the brand’s core positioning and built repeatable short-form formats focused on clear problem-to-solution storytelling. Each concept was structured for paid performance, with multiple hook variations tested per creative.
Instead of chasing viral moments, we built a system that could be optimized and scaled — turning content into a consistent acquisition engine.
We clarified the brand’s core positioning and built repeatable short-form formats focused on clear problem-to-solution storytelling. Each concept was structured for paid performance, with multiple hook variations tested per creative.
Instead of chasing viral moments, we built a system that could be optimized and scaled — turning content into a consistent acquisition engine.
Results
42%
Lower CPA
3.1x
ROAS
68%
Higher Retention
